{
  "id": 1,
  "type": "SocialMessage::TwitterTweet",
  "origin_id": "12341",
  "author": {
    "id": 2,
    "origin_account_id": "whateverthislongstringis2",
    "type": "SocialAccount::TwitterAccount",
    "client_id": 1,
    "name": "Toy Story Teller",
    "nickname": "twitteruser2",
    "email": "test2@twitter.com",
    "access_token": null,
    "oauth_secret": null,
    "avatar_url": "http://www.avatarsdb.com/avatars/orca.jpg",
    "created_at": "2013-07-30T19:48:08.000Z",
    "updated_at": "2013-07-30T19:48:08.000Z"
  },
  "replied_parent_id": null,
  "message": "This plastic toy is designed so badly. http://www.google.com/?toy=bad",
  "sentiment": "0.3",
  "intent": "sales",
  "posted_at": "2013-07-30T19:48:09.000Z"
}